Hello everyone, and thank you for coming here. This is one of our first posts, so let’s put some presentation in as it feels.

I’ll start with myself. My name is Rayan, I am 4 when writing this, and of course, I am asking my two parents to help with this adult stuff—delegating, right?

So early on, my dad tried to share some of his dad’s mottos. One of the first things he repeats is: you have to be the best in what you do to succeed. So naturally, I asked: “but what can I do?”. I am 4, if you remember. This is where we had one of our first family meetings, where we discussed what we liked and disliked and what we wanted to do in the future. 

On my side, I love drawing. I do it every day. I am also part of a school called Artitude in Ecublens, where I guess I started to develop the taste with my teacher Masha. This was pretty high on my list when my dad asked me which activity didn’t get me bored.

I also started to understand this year that the world works with money. My dad shared that it is only a tool to achieve more incredible things. I know that money buys toys in the supermarket. My mum stopped us, saying that not all kids have the chance to have a roof, a family and food on the table. That’s also something that touched me a lot. This is how we designed this to be not only something to learn on values my dad is trying to pass but also to make an impact around us, as well as save money to develop new ideas along this first venture.

I am not alone! I have a little brother. His name is Viktor. I love him very much, even if sometimes it is not easy to share his attention and my room with him. We can’t imagine a world without him today. 

Viktor is different from me. For some reason, he is not too much into drawings, but once he is committed to a task, he is a bulldozer. He is also two years younger than me. He is strong and has a big head. We split duties, but I am the boss around here. To give you an example: I design the collections and let him choose some colours.

Alongside this activity, we have our mum Kristina. She has her little business, but since we came into her life, she has had to take care of us while our dad was working. So she is as much our superhero, our Uber driver and our keeper in the house. She is also writing the things we tell her about this, so be nice. She is not an English speaker. 

By the way, our whole family is a cultural mix. My dad is French with Algerian origins, and our mum is Ukrainian. We already speak Russian, English and French at home, which is fantastic for travelling.

Back to business: what do we want to achieve? Each week we will issue a design. Our graphical designer is in Russia (her name is Anastasia), and she will make our ideas come to life and send them to the printing factory in France. 

Our timing is a bit slow to produce as we are literally at the beginning, so we are printing one collection after the other as soon as we have a minimum of customers.

We’ll get better, but the logistics part of this structure is the heavy piece. As well as the customer care centre. We have put a direct line with a chat box to reach us if you should have any issues; otherwise, contact us.

Thanks for reading this. Let’s make an impact. Oh, and if you wondered what Ribunok means? It is a transformed Russian word for “kid”.

Rayan

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